Use it to…
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Gain a deeper understanding of the issue, values and attitudes based on the information shared by the respondent.
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Collect supplementary information for other tools, for example the historical profile can be elaborated with data collected through interviews.
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Allow for more flexibility in the questions asked than with a standard questionnaire. It is less one-sided, as interviewees are able to ask questions of the interviewer as well.
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Discuss sensitive issues when people are interviewed by themselves, particularly if the interviewer is not from the community. This tool also allows direct contact with potential beneficiaries.